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Rox's Story... Kickstarted 2012!

Posted on January 25, 2013 by Amazing Capes


Kickstarter success! Photo by the lovely Katy Luquire

Ever since I heard of Kickstarter, I knew I wanted to use this crowd funding platform to help me launch a project. However, with so many ideas in my head it was hard to pick just one. Since 2009 my brainstorming went from "A multimedia essay of Great American Love Stories", to "expressionist beach painting", to "motorcycle-venture-che-guevara-how-can-I-do-that-too?" and so on... I felt like with kickstarter, you're basically granted one 'get out jail free card' -simply because you don't really want to facebook/email blast all your hardworking friends and family for money more than once... That said, I kept waiting for the idea that would stick. 

And here we are :)  "Amazing Capes: Release Your Inner Superhero" was the project that I felt, if launched, would enable me to not only begin the manufacturing process of sweet capes, but would lead me closer towards creating 1. an inspiring job for myself in this well-educated and under-employed vacuum and 2. creating a positive impact in our world. Through the help of close friends, the incredibly generous support of 853 backers, and the grace of the kickstarter gods who chose to feature me in their national newsletter 'Projects We Love', we raised a grand total of $45,267 to start spreading the joy behind Amazing Capes to the world. I am thrilled and humbled at the success of this project; I feel as if I have just gotten off a long and dusty bus ride, excited to be at the very beginning of what I believe will be a great adventure. I do hope you'll stay with me (and bear with me) for all that awaits.

Amazing friends!

For you fellow idea-makers out there, you may find of interest a blog entry I wrote for Social Citizens: An Initiative of the Case Foundation, featuring 10 pieces of advice for launching a crowd-funded project. http://socialcitizens.org/blog-post/10-crowdfunding-lessons-success  As one who is constantly inspired by the creative & humanitarian energies of others, I hope everyone takes initiative to run away with your imagination! 

So- where is Amazing Capes at now? The inaugural run of Reversible Satin Amazing Capes has now finished production and is currently experiencing their first flight! As soon as they arrive on Wednesday, January 30th, we will begin tagging, wrapping and shipping all of the pre-orders with the help of my wonderful mom and fam. We are currently in the works of transforming our kitchen into an order-fulfillment center for a grand total of 1,088 capes to ship out from this heart-centered space.  :) Afterwards, I look forward to opening our online doors and making the remaining inventory available to anyone online anywhere.

853 is the number of times I want to say 'I Love You'- with an infinity symbol tacked on the end. Y'all know who you are.

Big hugs from the newly iced over land of Asheville, NC. 

xox

Rox

PS. Thank you Katy Luquire for taking the top photo right after the campaign ended, and her mom for making the cake! Plus a shout out to my amazing friends in the 2nd pic- especially Nathan Chesky (pictured with flag) for all your help.


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